My Role: Rebranding

• Client: IDEKO

IDEKO moves fast. Over time, its visual identity had become fragmented as producers and client managers created proposals and communications on tight timelines, often without access to the full design system.

As IDEKO continued producing work for major brands, it became increasingly important to reinforce a cohesive identity of its own. We needed a unified system to communicate the company’s voice and mission consistently, regardless of who was creating the work.

IDEKO was in desperate need of an “ease-of-use” overhaul. So almost anyone could communicate effectively within the brand standard. As the Brand Designer, my challenge was to build a flexible design system that maintained brand consistency while being practical for non-designers to use. The system needed to work beyond the Adobe Suite, giving the entire team the tools and templates to create polished, on-brand communications quickly.

The creative goal was to move beyond the visual tropes common to event production and marketing firms, while creating an identity that felt distinctly IDEKO. My goal, in addition to functionality and ease of use was to ensure that reflected the personality, creativity, and vision of both IDEKO and its partners remained.

Event Photography: IDEKO