My Role: Environmental Graphic Design

• Event Produced by: IDEKO

• Client: Nike Running

For the fourth consecutive year, IDEKO produced Nike Running’s New York City Community Shakeout Run on the eve of the NYC Marathon, bringing together local run clubs and marathon participants for a final community run before race day.

Working through IDEKO, I built environmental graphic design and experiential branding for the event, shaping the runner journey from arrival to finish. In close collaboration with producers, I designed the event signage to support their creative vision withing the unique space, following Nike Running’s brand and event VC. This included directional way-finding, branded giveaway displays, running club banners and flags, wall graphics, menus, and photo moments that followed Nike Running’s identity while supporting a seamless event experience.

A featured experiential element was the custom “Running in New York is…” interactive wall, created to encourage audience participation and celebrate New York City’s running culture. Each design touch-point was crafted to enhance engagement, elevate brand presence, and support this exciting event.

Event Photography: IDEKO