Playbill Event Projects
My Role: Branding Support + Print Design + Asset Building
From 2021–2023, IDEKO partnered with Playbill to support Curtain Up!, a celebration of Broadway’s return following the COVID-19 pandemic. The partnership grew to include a range of high-profile events and activations, including Playbill Pride, the Playbill Grand Gallery, and three years of Curtain Up!.
As an integral member of the creative team, I helped develop and execute the visual identity across these experiences. I designed Playbill’s first-ever Pride float, including the custom Jeep vehicle wrap featured in the parade, and collaborated with the Playbill team to develop Pride key art used across the event and its promotional materials.
For Curtain Up!, I created production artwork for Playbill and event sponsors including Jeep and Prudential, helping establish a cohesive visual language across the event. I also worked closely with Broadway marketing teams to transform their show artwork into the larger-than-life Playbills featured in the Grand Gallery.
As a lifelong theater fan, this project was a particularly meaningful opportunity. I was a blast to be a part of Broadway’s triumphant return.
Event Photography: IDEKO
Services Provided
Brand Work
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Design
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Large Format Print Design
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Brand Development
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Illustration
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Fortmatting
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Brand Work * Design * Large Format Print Design * Brand Development * Illustration * Fortmatting *
