Playbill Pride
My Role: Branding Support + Print Design
In 2022 and 2023, IDEKO partnered with Playbill to support its annual Pride Month activations, producing both Playbill’s floats in the iconic NYC Pride March and the brand’s Pride in Times Square events.
As part of the creative team, I was proud to help design and bring to life Playbill’s first-ever Pride float, including the custom Jeep wrap featured in the parade. I was responsible for the design of the Pride floats, as well as working along side the Playbill team in the development of Pride Key Art imagery used across the events.
In addition to the parade elements, I supported the creation of design assets for brand-sponsored activations throughout the Pride in Times Square events, ensuring cohesive storytelling across physical environments and visual touch-points. It was a privilege to use authentic Playbill Pride covers for the season in the design of the float.
Event Photography: IDEKO
Services Provided
Brand Work
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Design
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Large Format Print Design
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Brand Development
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Illustration
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Fortmatting
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Brand Work * Design * Large Format Print Design * Brand Development * Illustration * Fortmatting *
